Wednesday 7 March 2012

Marketing on a shoestring...

We look forward to this Thursday (8th March) when we team up with the Chartered Institute of Marketing. The three guest speakers for 'Shoestrings and straight lines' have put together an amazing presentation on the subject of marketing technology products and services. This event is not just for techies but for all marketing professionals - there really is something for everyone!

For CIM members you can pick up CPD points and meet fellow marketing people. Speakers include:

Andy Peterson - Head of Business Marketing, Product & Propositions for KC - Andy will share his experiences with 'welcome to the real world - a users guide to the high and lows of marketing technology products with social media and everything else'.

Rob Heerdegen - Online & Strategic Marketing Consultant - Rob looks at ''Warning! Your brand has been hijacked. Your buyer is in complete control and your marketing team likely has no idea.'

Paul Lancaster - Founder of Plan Digital and Web Development Executive for Shell LiveWIRE - Paul will talk about emotional technology (or Emotech) and how to start a viral/global campaign with nothing more than a laptop, smartphone and your imagination.


Contact CIM to book your place: 01628 427340