It's Good To Be A Little Bad or Mad

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great."

- Mark Twain

A lot of entrepreneurs worry about people stealing their bright ideas. In my experience, ideas are easy - its execution that's hard. And even if your idea is brilliant, the best ones aren't necessarily so. Any really good new idea will seem either bad or mad to most people; otherwise someone in China will already be doing it. Your idea needs to be almost good and it helps if the world around you helps turn your fad into a fashion. Look at all the money going into green energy - its even got its own name 'CleanTech'. Most funders are driven by consensus, not just within their firms, but within their community. Surely that's exactly how the credit bubble happened - everyone was doing it, so it must be a good idea. Not.

And being too clever ain't necessarily a good idea either. My claim to fame is that my Ph.D was part of a research project that won E.J. Corey his Nobel Prize. That research itself never generated anything that was directly commercial. However, the spin-offs that were successful were infinitely less ambitious in their goals, but solved real-world problems in an explainable way. It’s a great case study of how a small change of perspective and focus on an addressable market opened up a commercial opportunity – and why trying to be too smart is not always a good idea in the real world!

So when the next small-minded person tells you what you are trying to do is bad or mad, breath a sigh of relief that maybe you on the path to greatness! Someone right now is probably telling the next Google why what they are doing isn't such a bright idea. And he probably works for a bank!