Taking The Plunge In A Recession

Some top tips if you are thinking of starting your own business:

1. Do not be put off by the downturn. Many companies will be reconsidering their cost base and you may be able to offer a more cost-effective solution. Adversity stimulates change.
   
2. Don't leave your job too soon. Develop your new project at weekends, in the evening or in your lunch break for as long as you can. You need to keep the cash coming in and when you make the leap, make sure you are not going to run out of it.


3. Do not take on overheads. Fancy offices and expense accounts can wait. Be ruthless about keeping fixed costs low.


4. Do not spend money on shotgun advertising. PR and targeted advertising is a much better bet for a young company.


5. Do not engage expensive professional advisers too soon. Learn the basics yourself and tap into free advice available from the likes of Business Link and Connect Yorkshire!


6. Do not rely on bank debt exclusively (chance would be a fine thing). You need a range of sources of finance. Equity, leasing, invoice discounting, customer discounts to pay upfront (or even before you can ship anything to them if you can).


7. Do not be too ambitious, too soon. By all means dream, but set achievable goals and realistic targets. You need to get to base camp before trying to reach the summit of your ambitions.


8. Know your customer. Every product needs tweeking once the first customers get their grubby hands on it - don't expect to get it right first time nomatter how hard you try.


9. Know your market sell into it well. No matter how good you think you are, you need to beat a path to the customers door and not the other way around.


10. Keep going. You have to be in the game to win it.
    

To find out more about getting fit for finance and developing your business idea, come to our upcoming Investment Readiness seminars.

It's Good To Be A Little Bad or Mad

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great."

- Mark Twain

A lot of entrepreneurs worry about people stealing their bright ideas. In my experience, ideas are easy - its execution that's hard. And even if your idea is brilliant, the best ones aren't necessarily so. Any really good new idea will seem either bad or mad to most people; otherwise someone in China will already be doing it. Your idea needs to be almost good and it helps if the world around you helps turn your fad into a fashion. Look at all the money going into green energy - its even got its own name 'CleanTech'. Most funders are driven by consensus, not just within their firms, but within their community. Surely that's exactly how the credit bubble happened - everyone was doing it, so it must be a good idea. Not.

And being too clever ain't necessarily a good idea either. My claim to fame is that my Ph.D was part of a research project that won E.J. Corey his Nobel Prize. That research itself never generated anything that was directly commercial. However, the spin-offs that were successful were infinitely less ambitious in their goals, but solved real-world problems in an explainable way. It’s a great case study of how a small change of perspective and focus on an addressable market opened up a commercial opportunity – and why trying to be too smart is not always a good idea in the real world!

So when the next small-minded person tells you what you are trying to do is bad or mad, breath a sigh of relief that maybe you on the path to greatness! Someone right now is probably telling the next Google why what they are doing isn't such a bright idea. And he probably works for a bank!

Keep it simple stupid

Complexity and chaos surrounds us as we try to steer our organisations through these uncertain economic times. The Utopian solution seems to be simplicity and calm which has a compelling magnetism for those exhausted by the rough seas of change or the choppy waters of the stock market. So can we engineer simplicity in and complexity out of our lives?

As a former system designer I applied three simple principles to tame complexity:

1) Do as much as you have to and no more. Minimalism is good; don't add bells and whistles until someone says they will pay for them. Technical people always want to over engineer things.
2) Seek functional cohesion by solidifying related activities into one place or unit so complexity is hidden inside rather than exposed to the poor consumer of the service. It's better that every body does just one thing well rather than lots of people doing the same thing a number of different ways twice. I'm not saying redundancy is bad, rather replication is good!
3) Decouple things so there are not intimate links between components. If you then want to swap one thing for another the whole can be oblivious to the change as everything carries on working as it should.

The key is to hide necessary complexity from the end user/consumer, but remember doing clever things is difficult and complex otherwise everyone would be doing them. Removing complexity can have its costs and can be far from a simple matter. As Einstein famously said "Make everything as simple as possible, but no simpler". I'll take capably complex over stupidly simple any time.