Coming from a scientific background, my idea of research is to have a question, then collect evidence to inform it. The opinion formed or conclusions is the real crux of any research project and the ability to analyse and organise information to further the understanding of a subject - by whatever small amount - is what really matters.
Is a bunch of statistics and facts however well laid out a sufficient body of work to be classed as research? A recent piece of market research for one of our companies consisted of over 100 pages of information primarily extracted from Mintel reports. Similarly, I recently read a commissioned report that purported to be a piece of research, but again was just a collection of pertinent facts relating to a particular market and geography.
While no doubt this information is highly relevant and informative to certain readers, I question whether this should be called research. Or am I just being too protective of the phrase?
Bill makes his (Trade) Mark
1 week ago